London
School Marketing Manager
£40,608 to £45,220 p/a Depending on experience
Full time, Permanent
A university, based in London is seeking a School Marketing Manager.
The marketing team is responsible for a range of activities from portfolio development and strategic marketing planning to management of corporate and subject-specific campaigns. They are working together to build the university brand and promote their courses to prospective students. The team has expertise aligned to their academic colleges, undergraduate, postgraduate and non-traditional audiences, and home, EU and international markets. They are supported by colleagues in design, events, customer experience, digital and content teams in SRM to deliver marketing activities throughout the year.
JOB PURPOSE:
The School Marketing Manager is responsible for supporting the marketing needs of the university’s academic schools by guiding the delivery of strategic marketing plans and activities through the management of the school marketing team. They will work with the Head of Marketing to provide planning and reporting frameworks, and project management processes, to ensure that schools receive a valuable marketing service to help support their student recruitment and strategic goals. The post holder will ensure that the marketing team are proactively inputting on discussions with the schools on the subjects of portfolio (product) development and implementing specific and impactful marketing activities in a timely manner. The post will have a key focus on supporting conversion through school and subject-specific information, communications, content and collateral.
MAIN DUTIES AND RESPONSIBILITIES:
Under the direction and line management of the Head of Marketing, your duties will be:
Planning and reporting:
- Input into the development of frameworks to shape annual strategic marketing plans for the academic schools to guide evidenced-based marketing activities mapped to the student journey;
- Input into the development of reporting frameworks to keep key school stakeholders informed of planned marketing activity and the impact on student recruitment and marketing KPIs;
- Guide the development templates for communications with the schools at key points of the recruitment cycle to ensure academic colleagues are informed of marketing activities and aware of the input needed from them.
Delivery:
- Identify and implement project management processes to ensure the timely delivery of marketing activities across the school marketing team and in co-ordination with other teams in External Relations;
- Work with the Head of Marketing, other marketing managers and other teams in External Relations to ensure that marketing activities are integrated and co-ordinated across the full student journey, covering all markets and levels of study;
- Guide projects to maintain and optimise marketing webpages relevant to the schools, guiding marketing executives in ensuring that information is up-to-date, easily navigable and compelling for prospective students;
- Guide projects and activities to increase conversion from offer to enrolment – ensuring activities are scheduled across all schools and include mechanisms to showcase school and subject specific content;
- Input into the development of messaging frameworks at school, subject and course level to ensure USPs are relevant and articulated appropriately, and reviewed in collaboration with academic staff and updated regularly;
- Initiate projects to produce compelling marketing content to be used at school and subject level – aligning with the University brand and school priorities – to be used in marketing communications with prospective students, applicants and offer holders;
- Oversee the schedule of updating and producing marketing collateral to support marketing activities for the schools;
- Ensure that portfolio development opportunities are identified through the planning process and discussions with the schools;
- Input into processes for launching new courses, ensuring university procedures are adhered to and information is shared across appropriate channels in a timely manner.
Relationship management:
- Ensure positive and collaborative relationships are developed and maintained with the schools through close connections with key stakeholders and the School Marketing Executives;
- Ensure that schools are well informed about marketing activities and that information coming from the school marketing team is clear and consistent;
- Attend key strategic and operational school meetings, representing the marketing team and leading on and inputting into agendas;
- Work closely with colleagues across External Relations to ensure that school marketing activities are aligned to central plans, and that input needed from schools for central marketing activities is well co-ordinated.
Line management:
- Manage and develop the School Marketing Executives: set objectives, review performance and identify training and development needs;
- Deputise for the Head of Marketing as required.
Other:
- Support recruitment events on and off campus, ensuring that schools are adequately represented;
- To ensure that duties are undertaken with due regard and compliance with the university policies and procedures such as the Equality, Inclusion and Diversity policy and the Data Protection Act and other legislation;
- Other duties that may be seen as being within the scope of this position.
PERSON SPECIFICATION
EDUCATION, QUALIFICATIONS AND ACHIEVEMENTS:
Essential criteria;
- A relevant degree or equivalent experience
Desirable criteria;
- A relevant higher degree or a relevant professional marketing/digital marketing qualification or membership of a relevant professional body e.g. CIM, IDM
KNOWLEDGE AND EXPERIENCE:
Essential criteria;
- Demonstrable experience in marketing at strategic, tactical and operational levels, including the use of market research, insight and analysis to identify and evaluate marketing opportunities and to inform plans
- Experience in marketing to youth audiences using an evidence-based, segmented and targeted approach
- Experience in managing a team of marketing professionals to deliver results
- Working knowledge of the UK Higher Education system, in particular recruitment cycles, admissions systems and processes
- Knowledge and understanding of cultural differences and how to manage these in the context of student marketing
COMMUNICATION:
- Excellent verbal and written English skills
- Excellent influencing skills and the ability to communicate with credibility, tact and diplomacy internally and externally
PLANNING AND ORGANISING:
- Experience of planning, prioritising and organising work on a daily, weekly and monthly basis, individually and as part of a team, whilst ensuring the effective use of resources and delivering to tight deadlines
INITIATIVE AND PROBLEM SOLVING:
- Experience of using initiative and creativity to resolve problems, that may be predictable but not routine, identifying practical and suitable solutions
SKILLS AND ABILITIES:
- The ability to develop annual evidence-based operational marketing plans and campaigns to deliver on a longer-term strategic plan
- High level of attention to detail
- Results driven and self-motivated
OTHER ESSENTIAL CRITERIA:
- Commitment to and understanding of equal opportunities issues within a diverse and multicultural environment
This university, based in London has engaged the services of Search Higher to manage this recruitment. If you wish to apply for this role, please submit a CV and covering letter directly by email to Kaye Matthews, K.Matthews@searchhigher.com or call Kaye for a confidential conversation on 02476528936 as soon as possible.