Market Research and Insight Officer
£30,395- £39,609 (G6)
University of Warwick, Coventry
Can you translate data into enlightening analysis? Can you give a leading University the knowledge it needs to generate greater income on behalf of talented students and academics? If so, you could be the Market Research Officer we’re looking for to boost Warwick’s Insight team.
We’re after an assured self-starter, with a passion for audience insight that would inspire colleagues from across the University. You’d commission, provide and present compelling analysis to help drive the success of Warwick’s commercial interests – these include Warwick Arts Centre, Warwick Sport, Warwick Conferences, Warwick Retail, Warwick Accommodation and Warwick Employment Group. And you’d also enjoy being kept on your toes: Warwick’s dynamic environment means every day brings a new, exciting challenge.
Although you’ll work alongside a highly committed team of marketing professionals, it’s just as important that you can work independently. You’ll need to be comfortable relating with our many audiences, providing a consultancy service to a range of senior stakeholders across a varied range of commercial businesses and sectors. That’s why you’ll have excellent interpersonal skills, a highly analytical approach, and strong experience of qualitative and quantitative research methods.
By influencing senior stakeholders, and being closely involved in projects from the outset, you’ll be rewarded by seeing your research make a difference to how Warwick’s businesses operate.
For more information about the Marketing and Communications team please visit https://warwick.ac.uk/services/engagementgroup/marketing/jobs
Joining a team of marketing professionals who are passionate about market and audience insight, you will champion insight-led decision making across the businesses within the Campus and Commercial Services Group (CCSG).
- Using your knowledge of both primary and secondary market research, you will plan and undertake (or commission) research and analysis into market demand and competition for the businesses in the Campus and Commercial Group
- Plan and undertake (or commission) research to better understand businesses reputation and inform the development of business brand awareness- raising activities.
- Undertake research to generate customer and stakeholder insight to inform marketing activity
- Working with the Marketing Manager and Head of CCSG Marketing to ensure the effective communication of market research, and its interpretation to the wider CCSG community.
- Produce annual research plans, dashboards and toolkits for use by colleagues to inform their planning and activity
- Create quality standards for market research and analysis across the University, line managing the Market Research and Insight Assistant, and supporting colleagues in their own market research activities.
This role will work closely with the CCSG project team- a service team of marketing professionals who support the businesses of CCSG. Project briefs will be developed by colleagues across CCSG, with overall direction for workload planning from the Market Research and Insight Manager, and Marketing Manager. The team works alongside the University’s marketing team and together seeks to develop and maintain consistently high standards of service.
The post holder must be able
|ESSENTIAL (E) or
a) Application Form
|Good honours degree||E||a)|
|Market Research Society qualification preferably the MRS Diploma in Market and Social Research Practice||D||a)|
|A good problem solver with the ability to identify gaps in knowledge and identify how those gaps can be filled through the generation of market research and/or customer/stakeholder insight.||E||a), c), b), d)|
|Extensive experience of using both quantitative and qualitative research methods and undertaking analysis of that research to answer questions about market demand and customer/stakeholder insight within a business context.||E||a), c)|
|Knowledge and experience of market research methodologies and relative strengths and weaknesses depending on objectives.||E||a), c), b), d)|
|Excellent inter-personal skills and an ability to work constructively and effectively with senior staff.||E||a), c), b), d)|
|Knowledge of how market research supports and drives marketing more broadly.||E||a), c)|
|Knowledge of data sources and secondary market research and how these might be used to contribute to a better understanding of the University’s markets.||E||a) c)|
|Highly analytical and numerate with a strong grasp of data analysis.||E||a), c), b), d)|
|Knowledge of the fundamental principles of marketing.||E||a), c), b), d)|
|A high level of written and oral communication skills.||E||a), c), b), d)|
|Strong commercial focus||E||a), c)|
The University of Warwick has engaged the services of SearchHigher to manage this recruitment. If you wish to apply for this role, please submit a CV and covering letter directly by email to Samantha Bryan-Ross, SearchHigher Recruitment Consultant (Samantha.Bryan-Ross@warwick.ac.uk) as soon as possible. Please do not submit an on-line application for this role.